Daddy Yankee Signs Multi-Million Dollar Partnership Deal with UMG

Daddy Yankee remains the big boss of business. The Puerto Rican icon announced today his strategic global partnership with Universal Music Group. The multi-million dollar contract is reportedly “the biggest in the Latin music industry.”

Daddy Yankee’s partnership deal with Universal Music Group includes new music and film projects. UMG’s

Ingrooves Music Group will support and distribute Yankee’s music released under this partnership. The TV and film projects will be developed with Polygram Entertainment.

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Daddy Yankee y Sir Lucian Grainge Cierran El Contrato Millonario Más Grande De La Industria De La Música Latina ‘Don Don,’ junto a Anuel AA y Kendo Kaponi, se lanzará ‪el Viernes 9/11‬ UMG Global, Ingrooves y Republic Records se unen a un acuerdo sin precendentes en la industria de la música LOS ÁNGELES, 10 de septiembre , 2020 — El Cartel Records anunció hoy que Daddy Yankee cerró hoy un contrato multi-millonario con Universal Music Group (UMG), el líder mundial en entretenimiento musical , liderado por Sir Lucian Grainge , convirtiéndose así en el más caro de la música Latina. El acuerdo discográfico se llevó a cabo durante la pandemia, y el líder mundial de la música selló esta alianza de manera virtual junto a Grainge y todo su equipo. Daddy Yankee comentaba, “He trabajado duro en construir una carrera que trasciende culturas, fronteras e idiomas, y he creado modelos de negocio que han ayudado a traer nuestra música al mundo. Al comprometerse con un artista de la historia de la música Latina, Universal Music Group y Sir Lucian son colaboradores que valoran mi legado, mi música y mis contribuciones. El nuevo single es solo el principio de nuevos proyectos que tenemos planeados y tengo muchas ganas de empezarlos”. Sir Lucian Grainge, Presidente & CEO de Universal Music Group, dijo, “Daddy Yankee es un artista icónico y un emprendedor cuya creatividad extraordinaria influye en la cultura a escala global. Estamos encantados de darle la bienvenida a la familia UMG y tenemos muchas ganas de trabajar juntos para maximizar el impacto mundial de su increíble talento”. ‘Don Don', junto a Anuel AA y Kendo Kaponi, se lanzará globalmente a través de los principales servicios de streaming y servicios digitales ‪el viernes, 11 de septiembre‬. Los nuevos proyectos musicales de Daddy Yankee Daddy Yankee está representado por su manager @pinarecords1 y abogados @thesimransingh

A post shared by Daddy Yankee (@daddyyankee) on Sep 10, 2020 at 6:56am PDT

“Daddy Yankee is both an iconic artist and entrepreneur whose extraordinary creative influences culture on a global scale,” said Sir Lucian Grainge, chairman and CEO of UMG, in a statement. “We’re thrilled to welcome Daddy Yankee to the UMG family and we’re looking forward to working together to maximize the worldwide impact of his amazing talent.”

Daddy Yankee’s first order of business with UMG is the release of his new single “Don Don” featuring Puerto Rican superstars Anuel AA and Kendo Kaponi. Ingrooves Music Group will distribute the song on Friday, Sept. 11. Yankee will still be recording and releasing his music under his own El Cartel Records imprint.

“I’ve worked hard to build a career that transcends cultures, borders, and languages, and I created new business models that helped bring our music to the world,” Daddy Yankee said in a statement about the new partnership. “By making one of the biggest commitments to an artist in the history of Latin music, Universal Music and Sir Lucian are partners who value my legacy, my music, and my contributions. This new single is just the beginning of the new projects we have planned and I’m excited to get started.”