No stranger to collaborations, Tommy Hilfiger has long passed his baton to other creatives to reinterpret his brand. Previously recruiting the likes of Zendaya and Lewis Hamilton in a bunch of his campaigns, over the summer Hilfiger worked with artist Fergus Purcell to reimagine and create a refreshed take on the brand’s iconic monogram.

This time around, Hilfiger has crossed the Atlantic and tapped into the vision of one of the UK’s brightest talents: South-East London designer Richard Quinn. “I’ve always been interested in collaborations with people who are breaking tradition and shaping pop culture, and Richard is no exception,” explains Hilfiger.

Quinn first landed on Hilfiger’s radar when he was presented with the inaugural Queen Elizabeth II Award for British Design in 2018. “His brand aesthetic is so unique and different to ours, and I was immediately excited by how we could collide our worlds together,” Hilfiger said, explaining how the collaboration came about. “Richard seems to have no creative limits, and I’m inspired by how he pushes the boundaries of design.”

The capsule collection first debuted a few weeks ago during New York Fashion Week and features 40 pieces. Working on creating a synergy between the two brands’ aesthetics, the collection takes Hilfigeresque silhouettes, in the form of rugby shirts, tartan varsity bombers and jumpers, and clashes them with Quinn’s perfect display of playful prints. “Our collection takes Tommy’s classic American archetypes and explores them through my creative lens. We collided his preppy-yet-cool DNA with what I call my “cracked couture” aesthetic, for something provocative and fashion-forward,” said Quinn.

Other pieces include Quinn’s take on the reimagined monogram seen on Chelsea boots, shirts, caps, turtlenecks, puffer coats, pleated skirts and two-piece blazers and pant sets. “I was incredibly excited to be able to work with the new monogram,” said Quinn, discussing his favourite part of the design process. “It’s such an iconic logo already and this new iteration is really strong. I decided to disrupt it by clashing it with my signature daisy print; it looks unique but still honors the original. We then translated it into a repeated print and transposed it onto jacquard, denim, nylon and velvet.” Elsewhere, the pair also have released a kid’s line which offers the main collection in six miniature versions.

To run alongside the collection, campaign imagery and short films were shot by Adrienne Raquel. Images show models bring the beauty and versatility of the collaboration to life, as they reconceptualize quintessential American archetypes such as cowboys and punks through Quinn’s lens. 

The collection is available on tommy.com and in select TOMMY HILFIGER stores worldwide, as well as Selfridges.