Despite being able to fashion herself objectively fire fits out of the most incongruous of household items – including a beach towel just this week – Julia Fox is a big supporter of rising talent. 

Since exploding into public consciousness through a short-lived, Carbone Cacio e Pepe-fuelled romance with Kanye West, the self-proclaimed Josh Safdie muse has cemented a place both in our hearts and on the front cover of Page Six, wearing subversive looks by the likes of Han Kjøbenhavn, Elena Velez, and Mowalola.

Now, she’s scored herself a big gig fronting KNWLS’ latest campaign, which gets its debut today (October 27). Shot by Elizaveta Porodina, the Uncut Jaaaaahms icon steps into a series of looks from Charlotte Knowles and Alexandre Arsenault’s AW23 collection Precious, including strappy, barely-there slip tops, snatched corsets, and KNWLS signature hyper-low, hip-bone exposing trousers.

“Julia is an icon of our time who embodies our values; strong, unapologetic, and authentic,” says Knowles and Arsenault of enlisting Fox for her starring role. “Collaborating with Julia and watching her transform in front of Elizaveta’s lens was thrilling and a perfect combination of fierceness – she exudes power and resilience which is the energy we strive for with every collection.” 

With Fox regularly spotted clomping about in looks by KNWLS across the course of the last year or so, her inclusion in the campaign feels as authentic as they come. Now catch her on a red carpet announcing her status as a bona fide house muse.