Nuevo Culture

Snow Tha Product Teams Up With Kenia Os For Upcoming Single ‘Joder’

Mexican singer Kenia OS officially announced the release date for her upcoming single “Joder.” Scheduled to hit streaming platforms on Feb. 3rd, her latest track will feature independent rapper, singer, and label owner Snow Tha Product. The song will also mark Kenia OS’s second release with Sony Music Mexico, which she recently signed to in Oct. 2021.

Kenia OS took to her popular YouTube channel to share with her fans how the collaboration came about. The influencer stated that it all started with Snow Tha Product going live on TikTok. After asking her fans what artist they would like to see her collab with, the rapper’s feed began filling up with calls for a project with Kenia OS. Snow eventually sent the Mexican singer a DM on Instagram, and that was the beginning of “Joder.”

“We started talking. The next day I sent her my chorus for ‘Joder,’ and she loved it,” said Kenia to her YouTube viewers. “She recorded her part, I added a verse, and boom – in two days we had the song finished, and within a month we were shooting the video in Mazatlán. It was very organic and beautiful.”

In a recent tweet, Kenia said the song was written thinking of the power a woman has and how hard it is to remain standing up in this industry “sin que te jodan.” She closed the tweet saying “Joder” will be a mood.

After releasing her first single, “Por Siempre,” through Lizos Music in 2018, Kenia OS has catapulted herself to commercial success through various creative and business ventures. The artist started her self-titled YouTube channel back in 2013 to share lifestyle content and vlogs with her growing fanbase, eventually reaching over 7 million subscribers to date. Her music channel, K OS, launched in 2018 with the official video for “Por Siempre,” marking the beginning of her career as a recording artist.

Since then, the Mexican influencer has released three EPs between 2019 and 2021, as well as other singles like “Bonita” and “La Noche,” which peaked in the top 20 of Mexico’s iTunes charts. The content creator has also released her own cosmetic line, Kenia OS Beauty, and recently starred in last year’s season of ​​Bake Off Celebrity Mexico: The Great Pastry Chef.

Snow Tha Product, however, has been active in the independent scene for over a decade now and has since amassed a large following in the Latine music community. Following the success of her 2011 album Unorthodox, the Latin Grammy-nominated Mexican American rapper inked a record deal with Atlantic Records before going independent in 2018. She eventually released her 2018 mixtape VIBEHIGHER through her own label, Product Entertainment LLC, and is planning to release her next project, VALEMADRE, sometime this year. This would be the rapper’s first solo project in five years and her first studio album in 10 years.