Nuevo Culture

Kim Kardashian and Skims Will Be Designing for Team USA

The Tokyo Olympics are right around the corner—July 23, mark your calendars—and as Team USA heads to the games, they’ll need to be outfitted accordingly. Today, Kim Kardashian announced that her intimates brand Skims will design the official undergarments, pajamas, and loungewear for the team. 

In true Skims style, the garments she teased are neutral-toned instead of a bombastic red white and blue color palette. Some of the bra and underwear sets, in gray and camel, come with a white outline of the American flag on the elastic bands. The boxers, which come in a heathered navy blue and gray, also have “Team USA”  on the leg. To model the clothes, Kardashian enlisted swimmer Haley Anderson, basketball player A’ja Wilson, paralympian track and field athlete Scout Bassett, soccer player Alex Morgan, and track and field gold medalist Dalilah Muhammad. 

Scout Bassett

Alex Morgan

Haley Anderson

“Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied,” Kardashian wrote in her Instagram caption. “When I received the call inviting Skims to be a part of @TeamUSA ??, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle.” The garments will also be available on Skims’s website in a capsule collection beginning July 12 (personally, I have my eye on the white tank). 

Kardashian isn’t the only exciting newcomer to design for the Olympics, a space where fashion behemoths like Ralph Lauren and Nike tend to dominate. Telfar Clemens announced last week that he would be sponsoring Team Liberia and designing their uniforms.  He will also be making some of his designs available to the non-Olympian public—so everyone’s a winner. 

A’ja Wilson