Nuevo Culture

Cheech & Chong Looking to Ignite Cannabis Revolution with New Partnership

Cheech Marin and Tommy Chong, the longtime comedy duo known as Cheech & Chong, are delivering an all-new cannabis experience to the citizens of New York for the first time ever.

According to a press release, Cheech and Chong’s Cannabis Company are partnering with NorthEast Extracts, LLC, to give New Yorkers access to their cannabis products, which include THC edibles and drinks and hemp smokables.

“Bringing Cheech & Chong’s Cannabis to New York is a dream come true,” Marin said. “Our partnership with NorthEast Extracts is not just about products; it’s about creating a cannabis community that embraces diversity and caters to everyone’s unique preferences while being accessible.”

Joey Marin, Cheech Marin’s son and the chief product officer of Cheech & Chong’s Cannabis Company, said that their merchandise focuses on the importance of terpenes, which are the aromatic compounds in cannabis that contribute to the flavors, scents, and effects.

“In the cannabis consumer’s mind, there is a lot of focus on the indica or sativa classifications, which are becoming obsolete with increased product education,” said the younger Marin. “We try to go deeper than that when it comes to our products. By crafting products based on terpene profiles, it’s not about just picking a strain; it’s about choosing the kind of experience you want.”

Chong added: “It’s about doing it our way, the Cheech & Chong way, which means something for everyone. We want to give an amazing experience to everyone who seeks one.”

As a comedy duo, Cheech & Chong started performing on stage in the late 1960s and made their first, self-titled comedy album in 1971. They went on to star in a series of films, including 1978’s Up in Smoke, 1980’s Cheech and Chong’s Next Movie and 1984’s Cheech & Chong’s The Corsican Brothers.