Maluma Announces Global Partnership with Fénix Entertainment for 2027-28 World Tour
Global superstar Maluma is set to embark on a highly anticipated world tour throughout 2027 and 2028. This announcement follows the artist’s recent signing of a major global partnership with Fénix Entertainment, a move that promises to elevate his live performance strategy to new heights.
The upcoming trek marks Maluma’s return to the global stage, serving as his first major tour since the successful Don Juan Tour concluded in 2024. This new chapter follows the May release of his seventh studio album, Loco X Volver, a project that saw the singer reconnect with his Colombian musical roots. While specific dates and venues remain under wraps, the collaboration with Fénix Entertainment—an Argentina-based production powerhouse—is expected to define the next evolution of his career.
A Strategic Evolution in Live Entertainment
Marcelo Figoli, founder and president of Fénix Entertainment, expressed his enthusiasm for the collaboration. “Working with an artist with Maluma’s career and international reach is both a challenge and an enormous responsibility,” Figoli stated. “We believe in his vision, his talent, and the exciting moment he is experiencing in his career. We are incredibly proud to be part of this new chapter and to put our team and experience behind a project of this scale.”
Fénix Entertainment brings decades of industry expertise to the table, having previously collaborated with legendary Latin music figures such as Luis Miguel, Ricardo Arjona, and Ricardo Montaner, as well as maintaining strategic ties with Shakira across various international markets.
Building on a Decade of Success
Since his debut album Magia in 2012, Maluma has consistently solidified his status as a titan in the Latin music industry. His discography includes five albums on the all-genre Billboard 200 and seven entries on the Top Latin Albums chart. His recent work, including the hit singles “1+1” with Kany García and “Tu Recuerdo,” continues to dominate the Tropical Airplay charts.
This tour announcement comes on the heels of a significant internal restructuring for the artist. In June, Maluma unveiled a new management team led by general manager Katherine Florez, who has been a key part of his inner circle since 2022. With a refreshed team and a powerful new production partner, the stage is set for what promises to be one of the most significant concert events in recent years.
