Belinda Named New Brand Ambassador for Levi’s in Latin America

Mexican pop star Belinda has been officially named the new brand ambassador for Levi’s in Latin America. The multi-talented artist, who has made a significant impact across music, television, film, and fashion, joins the brand’s global platform, Behind Every Original, a campaign dedicated to celebrating individuals who defy convention, inspire self-expression, and drive culture forward.

“Everyone has a story that defines who they are, and I have always sought to express mine through music, fashion, and creativity,” Belinda said in a press statement regarding the partnership. “I am excited to join Levi’s and be part of a platform that celebrates the originality within each person.”

This new alliance arrives during a particularly productive year for the singer. Recently, she lent her voice to the character Lilypap—a modern, interactive tablet toy—in the Spanish-language dub of Disney and Pixar’s Toy Story 5 for Latin American audiences.

Last month, Belinda also took the stage alongside Los Ángeles Azules to perform “Por Ella,” a track featured on the Official FIFA World Cup 2026 Album. The performance took place at the FIFA Countdown Concert in Mexico and again during the World Cup opening ceremony at Estadio Azteca on June 11. The song subsequently peaked at No. 24 on the Hot Latin Pop Songs chart dated June 27.

Reflecting on her career trajectory, Belinda shared her perspective during the 2025 Billboard Latin Women in Music gala, where she was honored with the Evolution Award. “Life has been a journey full of learning, growth, and constant evolution—both personally and artistically,” she noted. “I keep working while having many goals. I’m always thinking about new ideas, new songs, new challenges, and new projects.”