Your Ultimate Guide to LAMC 2026: Panels, Showcases, and Concerts
New York City has long served as a vital hub for the evolution of Latin music, acting as both a landing point and a launchpad for genres ranging from salsa and reggaetón to Latin rock and indie pop. It is only fitting that the Latin Alternative Music Conference (LAMC) has established its home here, bringing together a diverse community of artists, executives, and fans. As we look toward LAMC 2026, the event continues its legacy as a premier industry gathering, fostering connections between emerging talent and established professionals.
Founded in 2000 by Tomas Cookman and Josh Norek, the conference has evolved into a unique space where the industry’s kaleidoscope of genres intersects. Whether you are attending to network, discover new music, or engage with industry leaders, planning your week is essential. Below is a day-by-day breakdown of the 2026 schedule, featuring highlights like Julieta Venegas, Trueno, and Milo J.
Tuesday, July 28: Opening Day
Tuesday focuses on arrival and initial networking. The day kicks off with the invitation-only Wonder Women of Latin Music Luncheon, followed by registration at the Intercontinental New York Times Square. The evening features the Concord Music Publishing Opening Mixer and the Sony Music Latin Showcase at DROM, featuring artists like YEИDRY and Luck Ra.
Wednesday, July 29: Industry Insights and Live Music
Wednesday is the conference at full speed. Daytime panels at the Intercontinental cover critical topics such as storytelling, fan engagement, and the global touring market. Key sessions include the Music Creators Financial Toolkit and the Wonder Women of Latin Music panel. The evening shifts to Central Park for a free SummerStage concert featuring Julieta Venegas, followed by late-night showcases at Nublu and DROM.
Thursday, July 30: Marquee Conversations
Thursday highlights include high-profile Q&A sessions with Julieta Venegas, Trueno, and Milo J. Industry panels will dive into the global impact of Latin music and the business of publishing. The day concludes with a free SummerStage concert in the Bronx featuring La India, followed by the BMI El Acoustic Lounge at SOBs and the Sounds from Spain showcase at DROM.
Friday, July 31 and Saturday, Aug. 1: Closing Out
Friday trades panels for off-site visits to major platforms like TikTok, YouTube Music, and Amazon Music. The week concludes on Saturday with a final free SummerStage concert in Central Park, featuring performances by Trueno and Milo J, marking the official closing celebration of LAMC 2026.
