So long, Marianne! OK, we said it: we’re really missing Normal People. Looking back, it’s not the biggest surprise that the show was so popular; a televisual saving grace that gave us the emotional gut punch we didn’t know we needed. 

The scale of its meteoric success, though – singlehandedly reinvigorating the chain market, leading to villa rentals and spawning a horny crossover with Fleabag’s Hot Priest – was down to its exceptional talent, including a star turn from Daisy Edgar-Jones as social maverick Marianne.

Since then, she was made a permanent part of the Hollywood constellation via Where the Crawdads Sing, starred in critically-acclaimed miniseries Under the Banner of Heaven and even had a brush with cannibalism in Fresh. She’s become a firm part of the Gucci family in recent years, wearing the fashion house’s gowns on a never-ending roulade of red carpets and recently attending shows including Gucci Twinsburg.

She’s now the star of a series of stills and film for Gucci produced by Dazed, dripping in golden age Hollywood glamour and the Double G logo. Opening with Edgar-Jones plucking a GG Marmont from the shelf, she’s soon high-heeled on a scooter, rushing past a landscape facade and finishing up on a balcony waving to her admirers. It ends with a Rapunzelian rope catching onto the ledge beside the bag, waiting for someone to hoist their way up. Race you to the top?

It all makes for a pretty Gucci day indeed, one viewed through rose-gold tinted glasses with a lot of eleganza. With nostalgic overtone and a sense of magic, it reflects the playfully timeless spirit of the GG Marmont, one of the it-bags of the last few years. 

Originally released in 2016, it saw Alessandro Michele revive an archive logo from a seventies belt and affix it to a matelassé leather shoulder bag. In just a few seasons, it’s become a collection mainstay, birthing a range of totes, camera bags, bucket bags and miniature variants in luxurious, veloute-smooth leather with raised chevron quilting. The coveted style is now represented by a star of the future, made for people who want to be anything but normal.