Nuevo Culture

Travis Scott Celebrates His Dior Collab in Slick Style

What happens when two prolific collaborators—like rapper and founder of the chameleonic label Cactus Jack, Travis Scott, and designer Kim Jones—decide to link up? If the immediate response to today’s Dior Men collection is anything to go by, a match made in heaven.

Debuting at Paris Men’s Fashion Week, Dior’s spring 2022 menswear show represented the first-ever full collection for the house created with a musician. While featuring plenty of Kim Jones’s staples—innovative tailoring, palpably luxurious textiles, and offbeat jewelry accents—it also carefully merged these codes with Scott’s distinctive sartorial tastes. Namely, a flared trouser, an illustrated detail, and of course, his signature, gently scrawling handwritten font. The classic Dior oblique pattern even came with the word “Jack” in place of the French founder’s surname.

Travis Scott and Dior Men creative director Kim Jones pose backstage with models after the show.Photo: Getty Images

Neither Jones nor Scott is a stranger to high-profile collaborations. With his Cactus Jack brand, Scott has collaborated with the likes of Nike, Playstation, and Dover Street Market. Throughout his tenure at Dior, Jones has teamed up with an eclectic lineup of artists including Hajime Sorayama, Daniel Arsham, and KAWS. It’s this weird (and most often wonderful) creative alchemy that has made Dior Men one of the most exciting brands in the world right now—and an obvious partner for a musician as agenda-setting as Scott. 

For his biggest runway outing yet, however, Scott went for one of the more subdued looks from the collection. In lieu of the acid greens, crisp whites, and powdery pinks that cycled throughout the show, he opted for a black double-breasted suit that was perfectly nipped at the waist to form a defined silhouette. The final touch? A pair of chunky sneakers straight off the runway to lend it a touch of something more laid-back. A fiery look, perhaps. Then again, they don’t call Travis Scott “La Flame” for nothing.