Nuevo Culture

This Latino Tapped for Kim Kardashian’s SKIMS Men’s Collection

SKIMS for Mens is here, and the famous shapewear brand is going all in on the sports icons to spearhead its launch. In the first commercial, they tapped Brazilian fútbol star Neymar Jr., alongside NFL star Nick Bosa; and NBA star Shai Gilgeous-Alexander.

“The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody. To have an icon like Neymar Jr. be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women,” said Kim Kardashian, Founder and Creative Director of SKIMS. 

The video which introduces SKIMS Mens sees the three professional players introduce themselves – with Neymar Jr. doing so in Portuguese – with scenes of them playing their sport interspersed with them wearing the collection. 

SKIMS Men is set to introduce three collections: Cotton, Stretch, and Sports. All three will be available exclusively on in sizes that go from XS to 5X and prices range from $16-$54 for single pieces and $42-$98 for packs. 

Neymar Jr. is one of the most renowned fútbol players in the world. He recently suffered a devastating ACL injury which will keep him out for a significant time, though there is hope he could return for next year’s Copa America. The tournament is set to be played in the United States and could see him face his friend Lionel Messi’s World Champion Argentina. Neymar Jr. recently signed a deal with Saudi Arabia side Al-Hilal.

The SKIMS Mens collection is set to drop Thursday, October 26th at 9AM PT / 12PM ET.