Nuevo Culture

This Holiday Season Everybody’s Gonna “Rum Chata” With Resse P

Christmas came early this year! Chicago-born rapper Resse P gets people all cuddled up and grooving on her new release “Rum Chata.” The witty Holiday track is accompanied by a fun-loving music video that adults can actually enjoy. Directed by EXQLUSIVE, the visuals have the potential to start off a viral dance trend that promotes the popular creamy liqueur RumChata.

Integrating familiar Christmas jingles with funky rhythms and brisk Hip Hop beats, Resse P’s seventh single, “Rum Chata,” was inspired by the artist’s love for the famous Wisconsin liqueur of the same name, “I came up with the idea one holiday season, because I love RumChata and eggnog. My producer is extremely creative with his melodies, so when I heard the beat, the melody just rang out.”

The music video for “Rum Chata” was the result of team effort from family and friends who wanted to support Resse P’s vision. “The team was two guys with a camera, me and my assistant. It wasn’t a large production at all,” explains the rapper. Small production or not, the visuals deliver the utmost Christmas feels and add an authentic and raw touch to the song.

Resse P infused different influences into her songs. Coming from a long line of Jazz enthusiasts and being a huge fan of artists like Nas and Lil Wayne, the American rapper plans to continue her career, exploring other genres as well. The Hip Hop artist admits, “I’m actually a really really BIG fan of EDM so I’m certain you will see me dip off into that. I feel like people can already hear the Jazz in my music so that’s a given. But, POP here I come.” 

Alongside “Rum Chata,” Resse P has received a lot of love and support for her recent single “Chanel” where she gives a shout out to GloRilla. With so many upcoming new releases in store, the rapper plans to begin 2023 with a bang. 

Watch the official music video for “Rum Chata” here:

Listen to “Rum Chata” on Spotify:

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