The Ultimate Guide to the Best Lingerie Brands Right Now
While being cooped up inside for #StayHome and dealing with the anxieties and uncertainties that come with the coronavirus, sticking to your normal routine, getting in your daily workouts, and eating right can be difficult. To stay sane (and relaxed) during this time, you’ve most likely resorted to pajamas, sweatpants, or leggings instead of crisp shirtdresses, jeans, or your usual full office attire. But just because we’re spending time inside and leaning into loose-fitting loungewear doesn’t mean we can’t still feel confident while getting dressed for staying at home—and that starts with a great set of lingerie.
Here, Vogue breaks down the 20 best lingerie brands that will help you do just that. There are no rules against wearing your most romantic lace bralettes under a pair of sweats, and we could argue that most of these everyday, fit-focused lingerie brands would hold their own in terms of comfort when compared to even your most luxuriously soft pj’s or sweatshirts. You can wear them alone or underneath your WFH wardrobe.
Perhaps you’re having a date night at home with your partner, or maybe you’re solo self-isolating and finally have the opportunity to roam free in your apartment—in nothing other than your bra and undies.
Minimalist lingerie startups and e-commerce sites have become the masters of fit and are challenging what lingerie should look and feel like in this day and age. And if you’re looking to shop small or sustainably (or both), there are brands for that too. We’ve rounded up the very best lingerie brands to upgrade your undergarment game, straight from the couch.
At last, you can achieve the ideal intimate drawer filled with bras, bralettes, and briefs that you’ll actually want to wear, and which will make you feel your best too. Here, find Vogue’s ultimate guide to the best lingerie brands—and where and how to shop them.
Solid Foundation
Like the rest of Wolford’s high-quality and coveted foundation pieces (think comfortable and performance-focused bodysuits, hosiery, slips, turtlenecks, and shapewear), its lingerie is no different. The brand’s offering of bras and panties aligns perfectly with its approach to everyday essentials.
Designed to support, enhance, and empower, Kit Undergarments want to make the process of getting dressed totally seamless. Founders Jamie Mizrahi and Simone Harouche developed a collection of undergarments and intimates, designed to be your go-to when it comes to foundational undergarments, based on of their 20-plus years of styling experience.
Fit Comes First
Made with a minimal approach to form and function, Natori has something for everyone. The brand stocks everything from comfortable T-shirt bras to sophisticated pieces, offering both a full-size range and a variety of silhouettes for any occasion.
Cuup was founded on the basis that the majority of women wear the wrong bra size, largely thanks to old-school lingerie brands that confined women to a small and unrealistic range of fits. To counter this, Cuup has invested in designing bras that fit to perfection by challenging the former size scale, without compromising a flattering look or pleasing aesthetic. The brand offers five bra styles, four bottom silhouettes, and 40 inclusive sizes—balancing just the right amount of sensuality with everyday practicality.
Nonconformist Comfort
Known for its exceptionally comfortable seamless lace and mesh designs, Cosabella will make you want to both live and sleep in its bralettes, soft-cup bras, and undies. A no-brainer choice if you want light support and all-day wearability, these light-as-a-feather lingerie pieces come with no distractions. Wave goodbye to pulling up unruly straps and constantly readjusting.
When a brand offers more than 80 sizes, you know it’s serious about putting comfort first. ThirdLove’s debut 24/7 bra is made from memory foam that actually molds itself around you—no matter your cup size—without having to conform to a certain shape. It has just under 41,000 reviews with an average rating of four and a half out of five stars. You do the math. According to ThirdLove, the best lingerie is the kind you never think about, and its range of undies and bottoms certainly live up to that promise.
True Luxury
An unmatched level of craftsmanship and the finest materials make the house of Carine Gilson a haute couture lingerie label of its own. The most luxurious Lyon silks and Calais laces are meticulously and perfectly finished at the Belgium-based atelier.
Celebrating the “art of the body,” French swimwear and lingerie label Eres designs uncomplicated and chic separates made from sumptuous lace and luxe silks. Eres presents its collections in a way that feels totally personal and customizable. Mix and match lace bralettes with a high-waist brief one day and a bikini the next—or you can add on a more supportive style with your favorite bottoms. This is lingerie designed to suit any woman’s needs or preferences.
Romance Desired
Sophisticated but romantic at its root, the Italian heritage brand brings stunning silk and lace-adorned lingerie sets and separates to the market that feel ornately beautiful and elegant.
Indulge in the romantic, empowering, and intricately designed lingerie and boudoir-inspired accessories from Agent Provocateur. For those who are ready to be equipped with corsets, garters, and balconette bras, or barely there tulle knickers with an element of vintage design, prepare to delight in these daring yet irresistible pieces.
Sustainability First
A cute line composed of four undies styles in both essential colors as well as hues that pack more of a punch, Knickey’s certified-organic cotton undies are free of toxic chemicals and cost just $13 a pop. The brand wants to put both sustainability and women’s health first. It is bringing awareness to the harmful chemicals and toxins that are found in synthetic fabrics used by manufacturers in the industry. Plus, it’s big on recycling, from using postconsumer-waste packaging to accepting old, unwanted underwear that the brand will recycle for you so it doesn’t end up in landfills.
Based in Copenhagen, Organic Basics offers eco-friendly bras, underwear, and essentials made from handpicked fabrics carefully selected with the environment in mind. The brand also stresses the lifetime durability of its products, so you can count on its pieces to not only be comfortable but also lasting. The products feature an array of natural, recycled, biodegradable, and renewable textiles and fabrics, all at an accessible price point. You can even take a virtual tour of the brand’s factories and get the facts on sustainability in the industry.
The Sweet Spot
The brand’s signature bralettes and boy shorts reflect Eberjey’s inclusive approach to lingerie, achieving the perfect balance of femininity and comfort. The line’s selection of dainty lace bras is mostly made up of soft bralettes, coming in the prettiest range of refined hues and neutrals that you’ll want to reach for day after day—with just the right touch of flirtation. The brand also offers comfy sleepwear too.
Add some vivid color to your underwear drawer by way of sustainably focused and consciously minded lingerie brand Araks. The label mixes laid-back cottons with unexpected colors for a twist on playfully sweet bralettes that comfortably enhance your natural shape but don’t cross the line into overly sexed-up intimates. If you’re looking for something that ticks the boxes for both everyday and special-occasion lingerie, look no further.
A Bit Cheeky
This contemporary lingerie brand uses colors to create playful lingerie magic that will actually uplift your mood. From soothing or amusing to rebellious or cheerful, or for a more whimsical take on what it means to be sexy, consider a bra, brief, or bodysuit from this kaleidoscopic brand.
Rihanna’s earth-shattering fashion show debut for Savage x Fenty was a total reinvention of what traditional intimates and lingerie presentations should look like. Both her line and runway shows celebrate fearlessness and inclusivity, and at an affordable price no less. For something more cheeky, consider a cutout panty, a charmed thong, or even a delicate lace baby doll top from Savage—as the brand describes it, it’s “when dainty meets dayum!”
New and Notable
LaSette is an exciting new lingerie line designed by New York–based Shiara Robinson. The brand officially launched in 2019, offering a collection of sweet pieces designed to be worn from day to night, or however you see fit. The luxe line includes sheer undies and slips, ruffled thongs, and strappy bralettes that are supposed to “skim the body rather than constrict.”
Founded by model Amber Tolliver in 2019, Liberté lingerie offers a tight edit of four lace bras and six lace underwear silhouettes in three practical colorways, so you can mix and match the fits that are best for you. The line was designed for everyday wear, striking the balance between aesthetics, comfort, and support.
For Every Body
At Skims, underwear and shapewear are rebranded as “solutionwear.” Its offerings, made to stretch to twice their size, are meant to enhance curves. You’ll find its range of bras, undies, loungewear in muted neutral ribs, jerseys, velvets, and more in sizes up to 44DDD and 4X.
True & Co.’s seamless and soft bra designs are based on a multi-question “fit quiz” taken by 9 million women. On its site, you’re given the option to see models in both A to D cups and DD-plus cups sizing. Not only is the brand known for its super-supportive bras, but True & Co. also supports a handful of organizations, such as I Support the Girls, which helps supply bras and underwear to women in need, and Keep a Breast, which promotes breast cancer awareness.
