Nuevo Culture

Song You Need to Know: J Alvarez and Jowell & Randy, ‘Enamórate’

Jowell & Randy be part of J Alvarez on “Enamóprice,” a gleaming pop-reggaeton single stuffed with cheerful metal drums and amusing entreaties: “Fall in love with me/Tright here is nothing to worry/Because I’m honest.”

There is a lot to fall in love with right here, beginning with the shiny instrumental, which is produced partially by Dayme and El High. Those two know their approach round a success: They are additionally liable for Jowell & Randy’s “Bonita” with J Balvin, which reached Number Seven on the Latin Airplay chart within the U.S. in 2017 and has amassed over 350 million streams thus far on Spotify alone. The producers do even higher on “Enamóprice,” utilizing steel-drum vamps so as to add further jolts of exuberance to the galloping monitor. Meanwhile, Alvarez and Jowell & Randy take turns doubling one another’s voices, utilizing sticky vocal harmonies to nice impact.

Though Alvarez has loved industrial success — La Fama Que Camina was licensed gold in 2018 — he has not but scored a Top Ten radio hit. That might change with “Enamóprice.”