Engine’s story begins in Barbaresco, an ancient town tucked away in the hills of northern Italy, but this month will see the organic gin company hit London to host a summer blowout in partnership with Dazed.
Taking over a London warehouse on July 14, the Dazed x Engine party will feature performances from talents such as Crystalmess, OK Williams, and Basmati, plus a back-to-back set from Louise Chen and Lil C. Special guest hosts will include Darkwah, Virgin X, and friends.
As for the visuals, expect plenty of references to the cult myths of 80s motor racing, in keeping with Engine’s disruptive aesthetic, plus traces of the company’s commitment to all-aluminium materials, reflecting its eco-conscious vision based on infinite recyclability.
The drinks, of course, will also flow courtesy of Engine – specifically, the company’s distilled gin, which is produced in small batches with Italian ingredients, from sage and rose petals from Piedmont to Sicilian lemons and Alpine water.
“Engine is about dreaming big and living life to the max in the most authentic, fun and creative ways you can think of,” the brand says in its manifesto. Sounds good? Sign up below for your chance to win tickets to Dazed and Engine’s blowout party, running 8pm til late on July 14.