Nuevo Culture

Image of Peso Pluma

Peso Pluma The Man, His Hair, and the Journey to Global Stardom

Renowned Mexican singer-songwriter Peso Pluma didn’t plan to become a hairstyle trendsetter. His iconic mullet with a sideburn fade occurred rather serendipitously.

Peso’s initial hairstyle inspiration came from pop superstar Justin Bieber, particularly from his ‘Baby’ era. The global sensation gave an insight into his haircut evolution during a Billboard cover story interview.

The mullet-like haircut that we see today took shape during a trip to Medellín, Colombia. An adventurous local barber persuaded Peso to try a popular hairstyle from the region. “This barber said he was going to give me a haircut that is very popular in Medellín — he said, ‘Trust me, you’re going to love it.’ I hated it at first,” recalls Peso. Despite the initial shock and disappointment, he grew to embrace it after viewing himself in a music video. Peso says, “Wait, actually, se ve bien perro [it looks really good].”

Peso’s distinct haircut has since gained considerable popularity among teenagers in the U.S. and Mexico. His distinctive style has apparently caused a surge in demand for ‘the Peso Pluma haircut,’ much to the delight of local barbers. A barber from Mexico City, inundated with requests for Peso’s hairstyle, rang up Peso to thank him for the influx of business.

Born Hassan Emilio Kabande Laija, Peso Pluma is currently at the helm of the Mexican music scene. He’s revolutionizing the industry with his unique corridos tumbados. As of now, he has over 700 million official streams in the United States, according to Luminate, and has charted 18 entries on the Billboard Hot 100. His recent album, ‘Génesis,’ debuted at the third spot on the Billboard 200 (dated July 1), marking a record for a música mexicana album.

Peso’s life and career have seen a dramatic transformation. He is currently touring the U.S. for the first time, with the tour produced by Live Nation. Amid his fast-paced rise to global stardom, Peso has initiated his own record label, Double P Records. The venture aims to nurture young, promising talent. He emphasizes his solidarity with them, saying, “More than anything, I want them to know that if I could do it, so can they. I’m on this journey with them; we’re paddling together.”