Nuevo Culture

Maluma Headlines Los Angeles Festival Alongside Snoop Dogg & Seventeen

The Colombian superstar Maluma is finally coming back to Los Angeles. And this time, he’s doing it big. Maluma is set to take the stage at the first LA3C festival, an exciting new culture and creativity event from Penske Media Corporation at Los Angeles State Historic Park. To have the LA3C in LA is fitting, considering Latinos are the largest ethnic group in Los Angeles County, making up 48 percent of the population. Needless to say, it’s time to showcase our vibrant community with Maluma front and center.

The two-day event will occur on Dec. 10-11 in the heart of Los Angeles, with acts such as Megan Thee Stallion headlining the first night and the “Sobrio” popstar headlining night two. But, of course, the festival celebrating the city’s diversity and creative culture wouldn’t feel right without a Snoop Dogg appearance. Fortunately, he’ll be in attendance, along with K-pop stars Seventeen. 

LA3C — Los Angeles, the Capita of Culture & Creativity — aims to connect people to some of the city’s most influential names in music, food, and art. The celebration will focus on being a curation for a range of multicultural food and flavors and tons of art on display from various artists. The festival is also partnering with two local LA non-profits: Heart of Los Angeles, which helps young people overcome barriers through no-cost academic, arts, and wellness programs, and Film Independent, supporting emerging filmmakers from underrepresented communities, to support the next generations of creative talent in Los Angeles.

Maluma is ready to take the front stage, as he’s taken the front cover of Billboard this month for Latin Power Plays, too. In his Instagram post regarding the Billboard cover, he shares, “FROM SELLING SANDWICHES IN SCHOOL TO RIDING MY OWN LABEL AND A FEW OTHER PROJECTS.. TODAY IS A DAY TO CELEBRATE.” So hopefully, we will get the chance to celebrate as he performs at LA3C in December!

LA3C’s full details — including full lineups, chefs, and artists — will be unveiled in the coming weeks. Tickets are on sale now at