• Watch ‘Making Your Own Good Luck’


Tory Burch, the iconic New York label, is sending you good luck and good vibes to celebrate the Good Luck trainer. The Trainer has the shape of a wishbone embedded in its sole, an innovative design that encourages forward momentum – it’s the physical manifestation of luck being what you make of it. From a family heirloom, to a special number, or a red ribbon in your pocket a la Tory herself, we explore the personal and joyously elastic concept of good luck.

Good Luck Trainer

Making your own good luck

With Sydney Sweeney

What is your own personal relationship to luck? It’s intimate, amorphous, and fun to ponder – we do it with Euphoria and White Lotus actress Sydney Sweeney, in a hyper-saturated and surreal short film produced in collaboration with Tory Burch and Dazed Studio. Ultimately, it’s all about perspective. With the Tory Burch Good Luck Trainer campaign, we celebrate making your own luck in the world.

Good Luck Stories

The concept of ‘luck’ is personal, malleable, and expansive. From an intimate object or daily ritual to a personal affirmation, it’s all about perspective. For Tory Burch’s 2021 Fall collection and the Good Luck Trainer, we celebrate making your own luck in the world.

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