Nuevo Culture

Cindy Crawford Revisits Her Best Supermodel Looks

As one of the fashion world’s top supermodels, Cindy Crawford has had no shortage of high-fashion moments. Whether she’s gracing the covers of magazines, walking the runways, or starring in iconic Super Bowl commercials (yes, the Pepsi one), each project comes with a stellar look—and now Crawford revisited some of her very best ones in a new Vogue video.

Crawford began her trip down fashion memory lane by reminiscing on her days hosting MTV’s House of Style in the late 1980s. The show brought her authentic model-off-duty style to the forefront. “When I first started doing House of Style, there was no stylist,” says Crawford. “The first time we shot, I brought my own Azzedine Alaïa dress and leather jacket.” This continued on into the ’90s, when Crawford would often dress herself for red carpets, such as at the 1991 Oscars, when she wore a red-hot Versace number. “The red-carpet thing was not such a big deal [back then],” she says. Her innate style even seeped into her commercial projects: Crawford sported her own denim in her now iconic 1992 Pepsi Super Bowl commercial. “They were my own jeans that I wore to set that day,” she says. “They were like, ‘Can we just cut your jeans into cutoffs?’”

And of course there are her catwalk moments. One of her standout memories was when she walked the Versace show in 1991 with her fellow supers Christy Turlington, Naomi Campbell, and Linda Evangelista. (The four of them strutted to the tune of George Michael’s “Freedom,” for which they also starred in the music video.) “It was one of those moments where music, pop culture, and fashion all came together in a super magical way,” says Crawford of the show. “Gianni [Versace] was really responsible for the rise of the supermodel.” She also cherishes her memories of shooting over the years with iconic fashion photographers, such as Steven Meisel and Helmut Newton. “[Helmut] would tell you a story as you were doing the picture,” Crawford says. “He would be like, ‘You were married to a very rich man, and he died. But you had a young lover.’”

As for more recent style hits, Crawford says she has been enjoying playing dress-up with her daughter, Kaia Gerber—who is also a model and Vogue’s cover star this month—on the red carpet. When Gerber received the model of the year award at the 2018 Fashion Awards in a silver Alexander McQueen dress, Crawford accompanied her in a chic black Marchesa gown. “I was like, Yes, I’m still Cindy Crawford, but tonight I want to be Kaia’s mom,” said Crawford of the understated look. “The last thing I wanted to do was look like I’m competing with my 17-year-old daughter. It was elegant and chic but not trying to be a showstopper.” Her number one tip for both her children, Kaia and son Presley? “Show up on time, be prepared—and stay off your phone.”

Above, watch the full Life in Looks video. 

Director: Rom Bokobza

Director of Photography: Vivian Lau 

Editor: Eve Hinz

Producer: Naomi Nishi

Associate Producer: Arielle Neblett 

Camera Operator: Liz Hamer 

Gaffer: Cassi Mulcahy

Sound: Kara Johnson

Set Design: Sage Griffin

Production Assistant: Nicholle Navarro 

Filmed on location at Hotel Casa del Mar in Santa Monica