Nuevo Culture

Build-A-Bear Workshop Debuts Set of Día de Muertos Bears

Día de Muertos has gotten a lot cuddlier with the help of Build-A-Bear Workshop. The toy company has released a set of two teddy bears in honor of the traditional Mexican holiday.

“Our new Día de los Muertos Bear is now available online!” read the official Instagram page for Build-A-Bear Workshop. “Inspired by the Mexican holiday of remembrance that honors and celebrates friends and family members who have died, our Day of the Dead sets make vibrant gifts or décor items.”

The two bears are designed to look like Catrin and Catrina. The clothes customers can purchase for the bears are red and black outfits featuring colorful sugar skulls and flowers. The girl bear comes with tulle marigolds for her head and a black veil. The boy bear comes with a red charro tie and black hat with red trim.

Both bears’ faces are decorated to look like they are wearing catrin and catrina makeup and both have sugar skull patterns on their padded paws. Without the outfits, the bears are just as adorable and feature a partial skeleton and heart on their chest.

“These are so beautiful, I’m [definitely] getting both to put on my ofrenda,” one Instagram user wrote on the Build-A-Bear page. Another wrote, “Yay, my culture! Totally getting one.”

The Día de Muertos teddy bears can be purchased exclusively online at the Build-A-Bear Workshop website. The retail price for the bear is $25 without the accessories and $52.50 – $54 for the entire package.

Día de Muertos is celebrated every year from November 1-2.