Nuevo Culture

BAD BUNNY & LIONEL MESSI

Bad Bunny and Lionel Messi Launch Game-Changing Adidas Collaboration: ‘We Hope to Create a Legacy’

In a groundbreaking partnership, global music sensation Bad Bunny and soccer icon Lionel Messi have teamed up to create a pioneering Adidas shoe line. The Bad Bunny x Messi collection is set to launch on Saturday, October 26, and represents the merging of two worlds: music and sports. Both megastars bring their individual styles and passion to this collaboration, which reimagines Adidas’ heritage through two iconic silhouettes: the Adidas Gazelle and the Adidas F50 cleat.

The collaboration, born from mutual admiration and shared enthusiasm, was a natural fit for both Bad Bunny and Messi. In an interview with Billboard Español, Bad Bunny reflected on their first meeting, describing it as a smooth and memorable process. “The vibe was good from the start,” he said. “We talked about our visions and what we wanted to achieve with the collection. It was all very natural, and that made the collaboration flow effortlessly.”

Messi, meanwhile, spoke about how music influences his life both on and off the field. He acknowledged the strong connection between music and sports, saying, “Music is present in many aspects of life—workouts, moments of leisure, even while driving.” He also revealed that Bad Bunny’s music is a staple in his playlists, further linking the worlds of soccer and music in a personal way.

The Bad Bunny x Messi collection is a testament to both stars’ creative roots, drawing inspiration from their backgrounds and achievements. Bad Bunny shared that the design is based on the natural approach both he and Messi take in their respective crafts. “We were inspired by a 1949 Adidas shoe that featured the natural brown colors of leather,” Bad Bunny noted, adding that the collection blends his style with Messi’s essence.

For Messi, the collaboration is about more than just creating a product—it’s about setting an example for future generations. He recognizes the responsibility that comes with his global platform, especially with the influence he holds over young fans. “I am aware that a lot of kids look up to me,” Messi said. “It’s an honor and a great responsibility, and I always try to be true to myself while considering that.”

The partnership between Bad Bunny and Messi is not only about celebrating their individual success but also about honoring the Latino community. Bad Bunny emphasized the importance of this collaboration as a symbol of unity and inspiration, saying, “We hope to create a legacy that reflects our unique collaboration, inspiring new generations to follow their passions and achieve their dreams.”

This collection, featuring designs like the ‘X’ stripe heel and blue accents, is not just a tribute to Adidas’ heritage but also a reflection of the bond between music, sports, and culture. The Bad Bunny x Messi collaboration stands as a testament to their global influence, proving that when two worlds collide, they can create something truly special for the next generation.