Adriana Lima and El Corte Inglés: A New Season of Style
The arrival of a new season brings a familiar ritual: the return to urban routines and the embrace of the rich textures and layers that define autumn. As the light linen of summer fades, a new aesthetic emerges, and this year, Adriana Lima leads the charge as the face of the latest El Corte Inglés campaign. With the iconic slogan “Vuelve el otoño. Vuelve la moda” (Autumn returns. Fashion returns), the legendary Brazilian supermodel brings a fresh, magnetic energy to the Spanish retailer’s seasonal collection.
Behind the Scenes of Autumn Fashion
The campaign for the Autumn/Winter 2026-2027 season offers more than just a look at the latest garments; it invites the audience into the creative process. Through intimate imagery, we see Adriana Lima in a variety of settings, from rooftop sessions against the city skyline to candid moments in the makeup chair. This “behind the scenes” perspective highlights the excitement and innovation that drive the fashion industry, making the viewer feel like a participant in the birth of new trends.
Key Trends for the Season
The collection curated by El Corte Inglés emphasizes a sophisticated wardrobe designed for the demands of modern city life. Tailoring remains a cornerstone of the season, with sharp, black tuxedo-style suits featuring satin lapels and wide-leg trousers. For those seeking warmth without sacrificing style, the collection introduces luxurious faux fur coats in camel and hazelnut tones, alongside bold, burgundy leather jackets paired with delicate lace tops.
The evening wear line, Woman Fiesta, brings a touch of glamour to the season with olive green sequined dresses adorned with feather details. Sophistication is further elevated through midi skirts paired with fine-knit navy sweaters, long leather gloves, and velvet dresses featuring intricate beadwork.
A Commitment to Spanish Design
This campaign arrives at a pivotal moment, coinciding with El Corte Inglés becoming the Official Sponsor of the Mercedes-Benz Fashion Week Madrid. This partnership underscores the retailer’s long-standing commitment to supporting local talent and fostering the growth of the Spanish fashion ecosystem. As part of this collaboration, the company will host various immersive experiences, culminating in the prestigious Closing Party at the Museo Reina Sofía, where industry awards will celebrate the best in modeling and design.
