The pink wave has taken over all aspects of culture, most notably tapping into our closets. On Tuesday (July 25), Brazilian footwear brand Melissa and Telfar, announced the latest drop in their “Telly Jelly” Collection, which presents the jelly bags and slides in an electric pink shade. 

The latest drop features three sizes of Telfar’s trademark shopper bags in a pink PVC material: small ($150), medium ($200) and large ($250), along with a pair of matching jelly slides ($100). The shopper bags are completely water-resistant and are molded using Melissa’s exclusive Melflex material.

On Instagram, a video ad of the latest drop was published on Telfar’s page, featuring a model in a pool of water, raising their leg up and revealing the jelly slide. The model slips the sandal off and takes a bite out of the sandal, checking off all the ASMR boxes through her audible chews and crunches. 

Earlier this month, Melissa joined forces with Black-owned brand, Telfar, to announce the release the Melissa X Telfar Clear Drop, which combines both of the designer’s signature styles- Telfar’s “forever sold-out bag” and Melissa’s PVC plastic footwear. 

Telfar’s shopper bags are dubbed the “forever sold-out” for a reason. The original Clear Drop is completely sold out, and anticipation for the latest drop is also rising. 

The pink translucent bags and slides are set to drop on Friday, July 28th on Telfar’s website at 12 PM ET.