Haim Wore the Most Unexpected Red Carpet Brand to the Brits

As the first major awards ceremony with an audience in over a year, tonight’s Brit Awards offered a welcome excuse to get dressed up in the most flamboyant fashions once again. In predictably unpredictable style, however, Haim went in the opposite direction—and in a very unexpected label for the red carpet. 

Tonight, they chose to wear The Row. While the label has long been a celebrity favorite for its luxe minimalism, it’s rarely seen on the red carpet. Haim wore a trio of looks that reflected designers Mary-Kate and Ashley Olsen’s mastery of loosely-cut but meticulous tailoring. To achieve their business casual vibe, Este wore a black pantsuit nipped in at the waist with a sleek leather belt. Danielle opted for a black blazer and top with pleated khaki slacks, and Alana wore a cozy black sweater vest over a white shirt with billowing sleeves, paired with flared black trousers. Who says an awards show has to be about a flashy dress anyways? Ironically, Haim’s were among the most eye-catching looks of the evening. 

Their choice also coincides with the rise of an unexpectedly youthful fanbase for the cult label, which has historically eschewed any kind of hype. Back in November, Kendall Jenner posted to Instagram wearing “The Row head to toe.” Just a few weeks ago, Jonah Hill shared a snap of himself with friend Zoë Kravitz wearing matchy-matchy monochrome from the brand. But regardless of the growing affinity for the brand among celebrities, Haim’s outfits couldn’t feel like a more perfect—if unexpected—fit for their big return to the red carpet.